hydra onion

Get paid for your dopeness.

We help creators of color make a living from their talent and influence.

Calling all bloggers,
entertainers, models, and speakers.

Calling all bloggers,
entertainers, models, and speakers.

You’ve spent the last few years building your brand, improving your content, and growing your audience. But somehow, people still think a free product or a coupon code can pay your bills.

Well, that’s where SHADE comes in! We’re a talent management agency whose sole mission is to help black and brown creators become self-employed while doing what they love. We help you build your personal brand and pitch you to companies for paid collaborations.


Three ways to work with us.


When you join our Squad (aka casting roster), you will be one of the first to learn about our new campaign opportunities. If the campaign matches your brand, we will invite you to apply to join.


Rep is for creators that want the perks of management while still staying independent. Similar to traditional talent agencies, we pitch you for new opportunities and negotiate your incoming deals.


As your brand continues to grow, you may need a partner to help you go next level. That is where our Partnership comes in. We help you create new biz opportunities using your influence (i.e. TV, products, speaking, books, etc).


Here’s what you get when you join our squad.


We work to secure new campaign opps while negotiating your incoming deals.


You receive exclusive perks and benefits from our brand partners.


We handle the briefs & contracts, while you focus on the content.


We provide access to legal advice to ensure everything is legit.


We’re here to support you as you take your personal brand to the next level.


We track the effectiveness of your content to showcase ROI.

We’ve worked with some amazing brands.

From developing original social content to tv show castings, event hosting, and more.

Thank y’all for continuing to do the behind the scenes work to help us reach our potential. It ain’t easy but y’all be doing it!

Michell C. Clark, 
Writer & Content Creator

Thank y’all for continuing to do the behind the scenes work to help us reach our potential. It ain’t easy but y’all be doing it!

Michell C. Clark,
Writer & Content Creator

You’ve got questions,
we’ve got answers.

Frequently asked questions to help you learn more about SHADE.

How do I know if I qualify to join SHADE?

Just click on the Apply Now button below to answer a few questions and find out whether you qualify.

How many followers do I need to have?

Your follower count is important but it is not the only thing we consider. We also take into account your talent, content quality, years of experience, among other things. Generally, we look for creators with a reach of at least 5k, however, there are exceptions.

Do I have to sign an exclusive contract?

Nope. Not unless you are part of mgmt. We operate non-exclusively so you are free to work on other gigs and collaborations outside of SHADE.

However, we provide the option for you to let us answer your emails and negotiate incoming deals on your behalf.

What if I already have (or I am) a manager?

Even better! It is great to know you already have someone else helping you build your brand. We invite managers to apply to SHADE on behalf of their clients.

How does money work?

SHADE is 100% free for you. We only get paid when you get paid. Your pay rate depends on which SHADE membership you are part of.

What if I have more questions?

Feel free to get in touch with our team at hello@shade.co.

Interested in joining the squad?