OUR MISSION

Helping creators of color become self-employed while doing what they love.

OUR VISION

Leveling up careers and improving representation for POC.

While in college, entrepreneurial duo Dahcia and Jacques Bastien, launched their marketing consultancy, boogie.

Having worked with notable brands like the NBA, Kinky Curly, and Haddad Brands, they became experts in digital marketing over the last 10 years. Throughout their tenure, Dahcia and Jacques noticed a lack of diversity in the influencer mktg space—with many creators of color being overlooked and underpaid for campaigns.

After months of R&D, they launched SHADE— to help creators of color build their digital influence while helping brands stay relevant among diverse audiences.

Today, SHADE represents over 80 black and brown creators ranging from chefs and authors to actors and comedians.

LEADERSHIP

Meet the team

SHADE LABS

Tools for creators & marketers.

nappy

Beautiful, high-res photos of black and brown people.

creatorbio

Link in bio and landing pages for creators.